Privacy Policy

1. Who We Are

BORN UNRULED is an independent streetwear brand operating from the United Kingdom and selling internationally.

Official contact: hello@bornunruled.com

2. Information We May Collect

Depending on how customers use the website, BORN UNRULED may process:

• name;
• email address;
• telephone number;
• billing and delivery addresses;
• account/login information;
• order and purchase history;
• product preferences and sizes where voluntarily provided;
• customer-service communications;
• returns and refund information;
• IP address, browser/device information and website activity;
• marketing preferences and consent records;
• cookie and similar-technology information where applicable; and
• fraud-prevention/security information where necessary.

BORN UNRULED does not store complete payment-card numbers. Payments are processed by a third-party payment provider, and payment information is handled by that provider in accordance with its own privacy and security practices.

3. How We Use Personal Information

Personal information may be used to:

• process and fulfil orders;
• take and verify payments;
• arrange shipping and delivery;
• manage accounts;
• provide customer support;
• process returns, refunds and complaints;
• send transactional communications about orders;
• prevent fraud and protect the website;
• maintain business and accounting records;
• comply with legal obligations;
• improve website functionality and customer experience;
• measure website performance where permitted; and
• send marketing communications where legally permitted.

4. Lawful Bases

Where UK data-protection law applies, BORN UNRULED will process personal information only where an appropriate lawful basis exists. Depending on the processing activity, this may include:

Contract — where processing is necessary to process an order, deliver products or provide requested services.

Legal obligation — where information must be retained or processed to comply with applicable law, tax, accounting or regulatory requirements.

Legitimate interests — where reasonably necessary for purposes such as preventing fraud, securing the website, providing customer service or improving business operations, provided those interests are not overridden by individuals' rights.

Consent — where consent is required, including certain marketing or non-essential cookie activities. Customers may withdraw consent where applicable.

5. Payments

Payments are processed through authorised third-party payment providers. BORN UNRULED does not directly store full card information.

Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices. Where a specific provider is named at checkout, its privacy information applies to the payment data it processes.

6. Sharing Personal Information

BORN UNRULED may share information where necessary with categories of service providers such as:

• payment processors;
• delivery and logistics providers;
• website hosting/infrastructure providers;
• email and communications providers;
• analytics providers where enabled and lawful;
• fraud-prevention/security providers;
• professional advisers; and
• government, regulatory or law-enforcement authorities where legally required.

BORN UNRULED does not sell customers' personal information.

7. International Data Transfers

Because BORN UNRULED operates online and sells worldwide, some service providers may process personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, BORN UNRULED will use an appropriate lawful transfer mechanism or ensure another recognised protection applies.

8. Data Retention

Personal information will be retained only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing support, resolving disputes and meeting legal, tax, accounting and regulatory obligations.

Different categories of information may have different retention periods. When information is no longer required, it is deleted, anonymised or otherwise securely disposed of where appropriate.

9. Cookies

The website uses cookies and similar storage that are strictly necessary for core functionality — your session, your cart, checkout security and your cookie choice. No analytics, advertising or social media tracking is currently installed.

Where consent is legally required for non-essential cookies or similar technologies, those technologies are not activated before the required consent has been obtained. Full detail, including how to change or withdraw consent, is in our Cookie Policy.

10. Marketing Communications

BORN UNRULED may send marketing communications where the recipient has consented or where another lawful basis for electronic marketing applies.

Customers are provided with an easy way to unsubscribe from marketing communications. Unsubscribing from marketing does not prevent necessary transactional communications relating to orders, accounts, returns or customer-service matters.

11. Security

BORN UNRULED uses reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. No method of electronic storage or transmission is completely secure, and absolute security cannot be guaranteed.

12. Your Data Protection Rights

Depending on applicable law and circumstances, individuals may have rights concerning their personal information, including rights to:

• access personal information;
• correct inaccurate information;
• request deletion in certain circumstances;
• restrict certain processing;
• object to certain processing;
• receive certain information in a portable format;
• withdraw consent where processing relies on consent; and
• complain about how their information is handled.

Requests can be made using BORN UNRULED's official contact details. Where UK data-protection law applies, individuals may also have the right to complain to the Information Commissioner's Office (ICO).

13. Automated Decision-Making

BORN UNRULED does not conduct automated decision-making or profiling that produces legal or similarly significant effects. If this changes, this Privacy Policy will be updated before the processing is introduced where required.

14. Children's Privacy

BORN UNRULED's online store is not intended to knowingly collect unnecessary personal information from children. If services specifically directed at children are introduced later, this Privacy Policy and applicable consent/data-protection requirements will be reviewed before launch.

15. Third-Party Links

The website may contain links to third-party websites or social platforms. Their privacy practices are governed by their own policies, and BORN UNRULED is not responsible for how independent third parties process information.

16. Changes to This Privacy Policy

BORN UNRULED may update this Privacy Policy when its services, technology, providers or legal obligations change. The current "Last updated" date is displayed at the top of this page, and the policy is reviewed whenever material data-processing practices change. Where appropriate, material changes will be brought to affected individuals' attention.

17. Contact & Complaints

Customers can contact BORN UNRULED about privacy questions or data-protection requests using the official customer-support information provided on the website:

Email: hello@bornunruled.com

UK customers may also complain to the Information Commissioner's Office (ICO) if they have concerns about the handling of their personal information.